The regulatory schemes currently used for reliability improvement have weaknesses in the provision of quality services based on the customers’ perspective. These schemes consider the average of the service as a criterion to incentivize or penalize the distribution system operators (DSOs). On the other hand, most DSOs do not differentiate electricity services at the customer level, due to the st...

In this chapter we discuss the development of solutions from two viewpoints: Commercialization: We explain why firms need to use customer-value research in order to create a deep understanding of customers’ business realities. The key questions here focus on what creates value for the customers and how do customers measure success. Industrialization: We show that the cornerstone of a successful...

To respond to increasingly diversifying customer's needs of a product, it has become important to acquire potential viewpoints of the customer’s criteria for product evaluation in the design process. Furthermore, emotional needs, such as design styling and user-friendliness, have become increasingly important for a differentiation strategy in a market in which products have similar performances...

Visualising connectivity and change propagation in complex products is difficult, but nevertheless is a key for successful design. Several stakeholders, such as designers, managers and customers have different viewpoints on the designed artefact and require different information. Multiple views provide a means to visualise complex information and are also a way to fulfil the demands of differen...

Philip Kotler and Gary Armstrong in their book “Principles of Marketing” state: At arrival of next decade, companies shall focus on customer engagement and market and considering products or technology is not enough because many companies plan their marketing with no respect to customer viewpoint and therefore, there will be no market for them. And they add: the success key in modern marketing ...

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...

nowadays, advances in information and communication technologies, has provided an opportunity for banks to provide their electronic services to their customers in remote areas. this technological innovation by e–banking systems has brought about many benefits to customers while it has been accompanied by a number of risks including the operational ones. this risks need to be identified and mana...